Structuring web pages to create an intuitive and visually appealing user experience. This involves organizing content, images, and other elements in a way that guides the user’s journey and enhances the overall usability of the site. 

Ensuring that websites load quickly, perform smoothly, and are optimized for search engines. This includes compressing images, minifying code, improving server response times, and implementing SEO best practices to enhance visibility. 

Designing websites that adapt seamlessly to different screen sizes and devices, providing an optimal user experience on desktops, tablets, and mobile phones. This involves using flexible layouts, scalable images, and media queries. 

Choosing and applying fonts that improve readability and align with the overall design aesthetic. This includes selecting typefaces, setting font sizes, line heights, and spacing to enhance the visual appeal and user experience. 

Creating and integrating visual elements such as icons, images, and banners that complement the website design. This involves ensuring that graphics are aligned with the brand’s identity and enhance the overall user experience.